REENFORCE at BEYOND EXPO 2026!

On 18th of June 2026, Smart Agro Hub represented the REENFORCE project at BEYOND EXPO 2026, held in Athens, Greece — the country's most popular and widely attended technology and innovation exhibition.

Greece's Premier Stage for Technology and Innovation

BEYOND EXPO is the leading technology fair in Greece, attracting thousands of visitors each year from the research community, the startup ecosystem, the business world and the general public. As a showcase for cutting-edge digital technologies, innovation-driven companies and forward-thinking research, BEYOND EXPO represents one of the most impactful platforms available for disseminating the work of European research projects to a broad and diverse audience.

REENFORCE in the Spotlight

Smart Agro Hub's participation in BEYOND EXPO 2026 brought the REENFORCE project to the attention of a wide cross-section of the Greek and international innovation community. The event provided a unique opportunity to present the project's work on bio-based and low-risk crop protection, ecotoxicological assessment and smart spraying technologies to an audience that spans research institutions, technology developers and digital innovation enthusiasts.

By taking REENFORCE to BEYOND EXPO, Smart Agro Hub demonstrated that sustainable agriculture and precision crop protection are not only scientific priorities — they are also deeply connected to the digital transformation agenda that drives the broader innovation ecosystem. The intersection of smart farming, drone technology and AI-powered decision support tools positions REENFORCE squarely at the heart of the conversations taking place at events like BEYOND.

Dissemination at the Heart of REENFORCE

Smart Agro Hub's active presence at major national and European events — from agricultural fairs and academic conferences to technology exhibitions — reflects its core role as Communication, Dissemination and Exploitation Manager of the REENFORCE project. Every event is an opportunity to expand the project's network, raise awareness of its activities and outputs, and build the connections that will support the long-term uptake and impact of its results.